Edward Tietze Love
Pieces from my portfolio
Drove the editorial strategy for the TFG London stable of brands - Hobbs, Phase Eight and Whistles.Helped to shape article topics so as to best align with trending search terms online; about 20% of all content output ended up becoming SEO focused.
Part of the team behind the migration of the Phase-Eight.com site to a new subdomain - phase-eight.com/de. This, to directly target the German-language market. Devised the strategy for a subdomain as opposed to a wholly new domain and worked with the team on securing German-language content.
I was part of the team that redesigned the Dettol.co.uk website; I was tasked with leading the reworked copy output, keeping SEO best practises top-of-mind.
I've contributed several articles to Retro Gamer magazine, a leading entry in the Future Publishing stable.
An award-winning collaboration between O2, Apple, Aitch and photographer Jake Millers. Output included a hero video and several SEO-optimised pieces designed to promote the iPhone 11 Pro - as well as Aitch's involvement.Go to link
I spoke to eight photographers – with a combined Instagram following of 2 million – to uncover how they’ve explored the world through the eye of a viewfinder and improved their craft as they’ve gone along.Go to link
It’s 5 o’clock and you’ve stared at a sea of pixels the whole day. Your eyes ache, your head hurts, and you’ve got a long commute to endure followed by a laundry list of household chores. It doesn’t have to be like this. In many cultures around the world, relaxation is a staple part of daily life. From the art of hygge in Denmark to the theatre of capoeira, we’ve identified ten weird and wonderful ways people relax around the globe.Go to link
What makes a photographer? I asked four professional photographers what it takes to capture beautiful imagery in the fields of fashion, family, food and travel. Step one: arm yourself with a good camera and learn it inside out. It’ll be the best tool in your arsenal as you look to better your photography skills. Step two: learn from the experts on how (and how not) to freeze-frame life’s special moments.
Business-minded article for Fast Company.
These work-in-progress images demonstrated a pitch for a Fintech client. The designer and I devised the concept of a spaceman as an allegory for hope (dreaming big and reaching for the stars) in the face of South Africa's crippling debt crisis. The slogan is simple but effective: "Change your world."
Skyways, March 2016. For Airlink's in-flight magazine, I was commissioned to write a piece about Karen Zoid and highlight her involvement in that year's KKNK, a national music festival with worldwide reach.
This story for Muscle Evolution magazine appeared in Vol 12, issue 2.